Advertising never silently changes editorial rankings.
Commercial formats
The site may use clearly labelled sponsored placements, enhanced business profiles, affiliate links or newsletter sponsorship. Paid status must be visible to the reader.
Editorial separation
A business cannot buy an unlabelled recommendation, a fabricated review or a guaranteed position in an independently selected guide.
Corrections and disclosure
Commercial relationships are recorded, and factual corrections remain available whether or not the business is an advertiser.
Sponsored content
Sponsored articles or placements must use a visible label that an ordinary reader can understand. The commercial relationship should not be hidden in a footer or implied only through vague wording.
Enhanced profiles
A business may pay for additional gallery space, menus, video, booking actions or promotional modules. The factual core remains subject to correction and verification.
Affiliate links
Where the site may receive a commission from a booking or referral, that relationship should be disclosed. The existence of an affiliate arrangement does not prove that the option suits every visitor.
Editorial guides
Selection should follow the stated criteria. A sponsored business can appear in a labelled placement, but it cannot secretly replace a more useful editorial choice.
Complaints
Readers and businesses can challenge an inaccurate label or undisclosed commercial relationship through the corrections route.
Business claims
Advertisers remain responsible for the accuracy of prices, offers, booking conditions and supplied imagery. Commercial copy may be edited for clarity and must not imitate independent customer reviews or claim unverifiable superiority.
Removal and review
A commercial placement may be paused when its factual information becomes unreliable, its permission record is unclear or the business asks the site to conceal a material correction. Payment does not override the publication standards.
External context
Reader choice
Sponsored placement should never make the rest of the directory unusable. Readers must still be able to search, filter, compare and open unsponsored profiles without paying or creating an account.